Tag: marketing

7. Video Studio

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PRODUCE A PROMO VIDEO

Come to the Studio and ask James about the free video production services that InterNACHI provides to members.
 
We will film, edit, and produce a short 30-second video for you to upload to your YouTube Channel, embed on your business website, and share on social media. Just come in, stand in front of the camera, and talk about how your inspection business is the best, and we'll help produce a video for you. All free.

3. Marketing Team

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EXPLODE YOUR BRAND & MARKETING

Jessica Langer, Director of Member Marketing, will be available at the Marketing Department (see the map) to work with you in getting your marketing designed professionally.

Every home inspector needs a professional-looking image, and we have the InterNACHI Marketing Team that will work with you. Take advantage of this team of professional marketing designers and get one-on-one consultation. The InterNACHI Member Marketing Team will design a business logo for you, redesign an existing logo, and design all of your business cards and flyers. And all of the design work is free for members. Check out some of the recent marketing work we've done for members.

2. Main Classroom

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BOOST YOUR BUSINESS SUCCESS

In the main classroom in the front of the building, Wade Williamson from Axium Academy will be presenting upon businesses and marketing strategies that will help boost your inspection business.

Here's the presentation outline:

Presentation Outline PDF Download

Introduction

Marketing

Marketing Cycle slide Marketing – Sales – Operations – Marketing

Pie Chart of Marketing Campaigns

Broad Marketing Campaigns Overview

Online

Directories

Internet Organic SEO

Pay Per Click

Google Local

Networking

Social Media

Direct Mail

Agent Office

Agents Directly

New Listing

Real Estate Agent Marketing

Unique Selling Points

Sphere of Influence Campaign

Following up with Agents and Contacts

Contact Points

Phone

Email

Mail

12 point of 48 point Referral Marketing

Tracking Lead Sources and Campaigns ROI

Flyer tracking example

Print media example

Promo Codes

Discount Codes

Phone Number Codes

CRM Systems

Sales

Answering Every Phone Call

Phone system options

Call routing

Call recording

Call centers

Closing the sale / Close Ratios

First phone call closes % reports

Commonly Asked Questions

Rebuttals

Follow up with every lead

Call Scripts

Email template series

Increasing Your Prices

Qualifications and Certifications

Ancillary Services

Partnering and Subcontracting (discuss with Ben about ethics)

Operations

Inspector Presentation Prior to inspection

Initial Phone Call

Follow Up and Confirmation Emails

Access Information

Permit Reports

Reminders

Inspector Presentation During Inspection

Inspection Initial Presentation

Showing up early

Vehicle presentation

Uniform and personal appearance

Tools

Initial Introduction

Agreements Payments

During the inspections

Talking to client

Small talk vs educational information

Leaving the house in same condition

Final verbal report and review

Visual presentation

Inspector Presentation After Inspection

Report

Customer Service Calls

Turning complaints into lifelong customers

Reviews

Master Your Market Course and Master Your Market Membership Description and Handouts

The map below shows the location of the Main Classroom in the front of the building.