Back to INSPECTOR BOOST

Introduction

Marketing

Marketing Cycle slide Marketing – Sales – Operations – Marketing

Pie Chart of Marketing Campaigns

Broad Marketing Campaigns Overview

Online

Directories

Internet Organic SEO

Pay Per Click

Google Local

Networking

Social Media

Direct Mail

Agent Office

Agents Directly

New Listing

Real Estate Agent Marketing

Unique Selling Points

Sphere of Influence Campaign

Following up with Agents and Contacts

Contact Points

Phone

Email

Mail

12 point of 48 point Referral Marketing

Tracking Lead Sources and Campaigns ROI

Flyer tracking example

Print media example

Promo Codes

Discount Codes

Phone Number Codes

CRM Systems

Sales

Answering Every Phone Call

Phone system options

Call routing

Call recording

Call centers

Closing the sale / Close Ratios

First phone call closes % reports

Commonly Asked Questions

Rebuttals

Follow up with every lead

Call Scripts

Email template series

Increasing Your Prices

Qualifications and Certifications

Ancillary Services

Partnering and Subcontracting (discuss with Ben about ethics)

Operations

Inspector Presentation Prior to inspection

Initial Phone Call

Follow Up and Confirmation Emails

Access Information

Permit Reports

Reminders

Inspector Presentation During Inspection

Inspection Initial Presentation

Showing up early

Vehicle presentation

Uniform and personal appearance

Tools

Initial Introduction

Agreements Payments

During the inspections

Talking to client

Small talk vs educational information

Leaving the house in same condition

Final verbal report and review

Visual presentation

Inspector Presentation After Inspection

Report

Customer Service Calls

Turning complaints into lifelong customers

Reviews

Master Your Market Course and Master Your Market Membership Description and Handouts