InterNACHI asks RE/MAX to pull TV ad.

InterNACHI, the International Association of Certified Home Inspectors has formally requested that RE/MAX pull one of its TV ads.

The ad depicts a spotlight-operating RE/MAX agent in a RE/MAX balloon hovering over her client's house in the middle of the night.  She is yelling down to her clients good news:  That they can close on the house they are trying to buy because it "just passed inspection."  InterNACHI objects because the ad insinuates:

0. that a home inspector can pass or fail a home.  Home inspectors don't pass or fail homes and we don't want consumers to think otherwise.
0. that the home inspection process is arranged by the real estate agent. Home buyers are, of course, free to hire any home inspector they desire.
0. that an inspection can be completed in the middle of the night.  Home inspectors cannot accommodate a buyer's schedule by performing inspections in the dark.
0. that the home buyer didn't know when the inspection was scheduled and didn't attend.  Buyers are regularly encouraged to attend home inspections and more often than not, do attend.
0. that an agent's commission is directly tied to the results of a home inspection report.  The over-joyed real estate agent depicted in the ad actually mentions the home inspection passing in the same sentence with the closing being able to go thru.  This reinforces the unfortunate conflict-of-interest real estate agents possess with respect to their commissions. 
0. that real estate agents are qualified to offer their clients condensed versions of a home inspector's report. 
0. that real estate agents can pre-determine the buyer's response to the findings of the home inspector.

Nick Gromicko, Executive Director of InterNACHI and former RE/MAX agent himself said  "The ad has many insinuations to which we object.  It delivers numerous false messages to the home-buying consumers."  An emergency meeting between RE/MAX and InterNACHI representatives is being scheduled to review the ad.  InterNACHI has offered to provide comment on all planned RE/MAX advertising campaigns in the future.  "This ad is not salvageable.  It has to go," said Gromicko.  InterNACHI is the world's largest home inspection association.