Grail Media, LLC, owned by long time InterNACHI member John Onofrey is pleased to announce it's partnership with TowerData and their suite of email deliverability tools as part of its ongoing strategy to insure successful delivery of its HomeHints eNews newsletter. "The technology of email deliverability is evolving and insuring email deliverability for our clients is of utmost importance for our continued success. Meeting the ever changing criteria of numerous Internet Service providers (ISP's) is a moving target and an ongoing challenge. TowerData provides the real time feedback that we need to match the ISP's filtering criteria along with block list checks to give us the opportunity to be pro-active and make adjustments" according to John Onofrey, President and founding member of Grail Media, LLC creators of HomeHints eNews.
According to Jupiter Research - Up to 15% of permission based email is wrongly classified as SPAM by major ISPs. "Even though our email delivery rates exceed industry standards by 20 to 30% our goal is to provide maximum successful delivery of emails from our platform. You may meet an ISP's filtering requirements on one day but not the next. As ISP's change their filtering parameters or perform upgrades, we will be able to know when that happens and adjust in real time on a proactive basis" says Onofrey.
Founded in 2005, Grail Media, LLC provides automatic email marketing and content to Home Inspectors, Real Estate Professionals and Residential Contractors. Grail Media's products provide small businesses the means to stay in touch with important business contacts and customers through its automatic content and email newsletter platform. For more information and to view a sample newsletter visit (www.homehintsenews.com) or by calling Grail Media, LLC toll free at 866-410-6300.